Friday, July 21, 2006

Movies in a theater...

I got this message from a friend of mine...

...

The other night Val and I were watching TV and saw a commercial for Little Man. At the time, I told her to stop the balloting, since this would undoubtedly be the worst, dumbest movie of the entire summer."

Well, Hollywood seems intent on proving me wrong with the release of Snakes on a Plane. This movie brings to mind several important questions:

1. Is a brain no longer required as a prerequisite for a movie executive position at New Line Cinema?
2. Are 2nd graders now in charge of naming movies (and, for that matter, new cars)?
3. Why couldn't Samuel L. Jackson simply be content with his already horrid reputation?

I have no answer for how the Wayans continue to get funding. However, it appears as if the premise for SOAP could be one of two rationales:

1. The airlines are being overrun with mice, and thusly have installed killer snakes to eat the mice; or
2. It is part of Bush's War Against Terror. After all, what terrorist in his/her right mind would want to board a plane knowing there could possibly be killer snakes lurking?

Have a nice snake-free summer.

...

I hate to bum these folks out, but SNAKES ON A PLANE *will* have a huge opening and will make money. Period. Why?

All this "Hollywood Insider" can tell you about SOAP ("Snakes on a Plane") is that it is the ultimate "high concept" idea. I can almost guarantee you that this movie sold as a pitch or concept without a script yet written. A high concept movie is anything in which you can summarize the entire film completely, quickly and succinctly. Everyone can imagine the poster and the trailer immediately. Easy to sell tix. Easy to market. Easy to merchandise.

$$$.

So, the one-line pitch was, "Snakes on a Plane." The story? "Snakes on a Plane." The title? "Snakes on a Plane."

Another example? Think "40 Year Old Virgin."

As silly as this might all seem, I guarantee this movie will have a huge opening -- coming out #1 on its first weekend and probably making back its entire production cost within a week.

That may not be good. This may not be right. But, it's the truth.

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